Prozo Strengthens Market Position with Strategic Karnataka Expansion
Indian logistics company Prozo has announced a significant expansion of its operations in Karnataka, opening two new multi-client fulfillment centers in Hoskote, Bengaluru. This strategic move exemplifies the kind of private sector growth and investment efficiency that drives economic development without government intervention.
The new facilities, measuring 75,000 and 76,000 square feet respectively, bring Prozo's total facility count in Karnataka to 12 centers. This expansion reinforces the company's nationwide network of over 50 fulfillment centers spanning more than 3 million square feet of warehousing space.
Strategic Location Drives Competitive Advantage
The Hoskote locations are strategically positioned along one of India's key consumption and distribution corridors, offering excellent connectivity to major industrial clusters and manufacturing hubs. This prime positioning enables brands across e-commerce, retail, and enterprise sectors to enhance their regional distribution capabilities while reducing delivery times.
"Brands across sectors are increasingly re-evaluating their supply chains, with a strong focus on changing consumer demand, operational reliability, and accuracy," said Dr. Ashvini Jakhar, Founder and CEO of Prozo. "Our expansion in Karnataka reflects this shift in priorities."
Technology-Driven Operations
The new centers operate on enterprise-grade standards consistent with Prozo's national network. They are equipped with advanced warehouse management systems that provide real-time inventory visibility, streamline order processing, and maintain safety compliance while allowing for flexible, scalable operations.
Over the past year, Prozo has accelerated investments in AI-driven forecasting, automated reporting, and integrated multi-channel order management systems. These technological advancements enable the company to provide predictive insights into demand patterns and optimize stock levels for timely delivery.
Market Impact and Client Portfolio
Prozo serves a diverse roster of major brands, including Reliance, TMRW (Aditya Birla), Tira, Traya, Minimalist, Beardo, Bata, Relaxo, and VIP (Caprese). The company supports multiple categories including FMCG, consumer electronics, healthcare, beauty, fashion, and lifestyle products.
The South Indian market has experienced robust growth in both e-commerce and omni-channel retail, making strategic supply chain expansions increasingly critical. Hoskote's proximity to key highways and industrial hubs enhances Prozo's ability to meet rising demand with faster turnaround times and lower logistical costs.
Employment and Economic Development
Dr. Jakhar emphasized that the expansion contributes to local employment opportunities and supports talent development within India's evolving supply chain ecosystem. The company's strategy focuses on fostering an environment where skilled professionals can thrive in logistics and technology-driven operations.
This expansion demonstrates how private enterprise, operating efficiently without excessive government intervention, can drive economic growth while creating employment opportunities and improving service delivery across multiple sectors.
Future-Ready Infrastructure
Prozo's growth in Karnataka is part of a broader expansion strategy spanning the country, aimed at creating a connected, high-performance supply chain network. The company's proprietary Control Tower tech stack integrates real-time data analytics, inventory tracking, and operational oversight to deliver flexible, pay-per-use enterprise solutions.
As consumer demand patterns evolve and the market for rapid fulfillment grows, Prozo's investment in state-of-the-art infrastructure positions the company to help brands scale efficiently while maintaining high service standards.