BT Broadband Announces £4 Price Hikes for New Customers Through 2027
BT announces significant price increases for new broadband customers, with two £4 hikes planned through 2027. The changes come amid new Ofcom regulations requiring greater pricing transparency.
BT headquarters with digital pricing display showing new broadband rates
In a significant market development that highlights the evolving telecommunications landscape, BT has announced mandatory price increases for new broadband customers starting July 31, 2025. This move, similar to recent market reforms affecting foreign investment, will impact customers across BT, EE, and Plusnet services.
Price Increase Details
New customers signing up for broadband packages will face two predetermined price hikes:
- £4 increase on March 31, 2026
- Additional £4 increase on March 31, 2027
This represents a 33.3% jump from the previous annual price rise structure of £3, demonstrating significant market pressure in the telecommunications sector. The timing of this announcement coincides with broader institutional changes affecting consumer services.
Regulatory Compliance and Consumer Protection
The announcement follows Ofcom's recent regulatory intervention, which mandated clearer pricing transparency from service providers. Notably, BT recently paid £18 million in compensation to customers who received inadequate contract information, highlighting the importance of consumer protection in the telecommunications sector.
"We are very supportive of Ofcom's requirement to show upfront pounds and pence charges," stated a BT Consumer spokesperson, emphasizing their commitment to transparency.
Market Impact and Consumer Choice
Under Ofcom's new rules, all internet and phone service providers must now explicitly state future price increases in pounds and pence, along with their implementation dates. This regulatory framework, similar to recent market transparency initiatives, aims to empower consumers with clearer information for decision-making.
Adrian Singh
Business reporter focused on economic freedom, foreign investment, and institutional transparency.